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Profile
Guided by the mission – providing tranquility for people, today and always – and committed to transforming people’s lives through the best protection ecosystem, BB Seguridade is a public traded holding company which holds equity investments in insurance, pension plans, premium bonds and dental care plan companies, as well as in the brokerage business for these products.
Having the aforementioned commitment in mind, the companies of BB Seguridade’s group which operate the underwriting and accumulation businesses provide a comprehensive portfolio, with national capillarity and leadership position in segments that present high profitability and growth potential, such as rural insurance, life related insurances, and pension plans.
In the distribution arm, BB Seguridade controls an insurance broker, whose focus is the sale of products in the bancassurance channel, especially Banco do Brasil’s, where the companies of the group have exclusivity rights. The company has been also developing initiatives to explore other distribution channels.
Purpose
Providing tranquility for people, today and always.
Vision
We transform people’s lives through the best protection ecosystem. We are a lean company that generate sustainable value.
Values
Trustworthiness
We embody our integrity, transparency, and competence in all activities.
Innovation
We employ critical thinking and creative thinking to keep pace with market changes.
Customer-centric Approach
We see the world from our customers’ perspective in order to provide the best solutions to meet their needs.
Simplicity
We channel our efforts toward what truly matters, without compromising value delivery to the customer.
Ownership mindset
We act in the best interest of BB Seguridade.
Reasons to invest in BB Seguridade
